"Advanced Nike patented technologies have been incorporated into the cricket apparel to ensure zero distraction, superior comfort levels and enhanced performance", Nike said.
The jersey is made from Dri-FIT fabric, a Nike patented technology, which reduces cling and enables the skin to breathe better. The fabric is designed to wick sweat, which leads to better moisture management and is extremely light so that the player does not carry additional weight that may affect his performance.
Captain Rahul Dravid, Vice-Captain Sachin Tendulkar, former skipper Sourav Ganguly, Zaheer Khan, Sreesanth, Mahendra Singh Dhoni and Dinesh Karthik donned the new outfit at the press release.
Twist in the tail!
But to add a twist to the tale, just 24 hrs. later the International Cricket Council (ICC) informed the Indian board that only uniforms approved and supplied by the sport's world governing body can be worn at the World Cup in the Caribbean!
So why were the stars paraded in those outfits? Obvious Nike had an eye on the coming World Cup and Indian market with its fanatical support for anything that relates with cricket.
Although the new outfit is already available on major online store like Amazon it appears that the Indian team can sport the new clothings only after the World Cup.
This comes after Nike won a $ 27.12 million ( Rs. 199.96 crores) deal in Dec 2006, to sponsor the Indian cricket team's clothes for the next five years. To put it in perspective, this is more than shirt deals struck by Juventus, Chelsea, Real Madrid and Man U!
While other sports are neglected...
Amid all this razzmatazz, other sports in India get a step-brotherly treatment. Read this story about a man, who once was the best player at the National Kho-Kho games in 1987, but now works as a daily labor.
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