David Beckham : The Brand

David Beckham knows how to stay in news. He made news waves recently by announcing a move from Real Madrid to MLS Team LA Galaxy on a five year contract beginning on July 2007. The deal evoked strong sentiments from the Real coach Fabio Capello who flayed Beckham by saying that he would not play for the club again. However he retracted later.



Although being booed by Real ,David has had a grand welcome from across atlantics with even the Tiger backing him . This deal is being advertised as a promotion for American football and indeed it is generating a lot of interest in that part of the world.Although I am sceptical about his ability as a footballer , I guess he's going there as a BRAND name.

David has been more than a mundane footballer though. He has been in news for reasons other than Soccer. His metrosexual icon image (whatever that may mean !), his hairstyle ( ranging from the sublime to the ridiculous) ,his friendship with stars like Tom Cruise and Katie Holmes,his perfumes ,his tatoo his sunglasses and all the brands he promotes,his swirling free kicks that earned him the highest glory, his red card against Argentina in the '98 World cup that led to England's elimination and subsequent criticism and abuse against him, his subsequent revenge by scoring a goal against the same opponents are all part of history now..

What remains to be seen is whether David can bend it now?

Updated 16 Feb,2007 -##-

I found this article on "The Brand Beckham". Read it here.