Just the way your mom would cook it...

"There is no sincerer love than the love of food."
- George Bernard Shaw

Very true indeed..! The love for food outweighs any other love in this universe. This love which has been epitomized for centuries, by the saying "Bhookhe Bhajan Na Hoin Gopala" (One can't worship on an empty stomach!) and more recently by the ad line "Hum kamate kyon hain? Khane ke liye!" (What do we earn for? to eat!)



Indian food habits

The battle for a decent and affordable square meal assumes gigantic proportions in cities. For any metro worth its salt having a sizable "IT workforce" and student population the population is much more accentuated. Anyone who has moved out of his/her home town to a bigger city misses the "maa ke haath ka khana"(home-cooked food).

Indian food habits are very much traditional even in this globalized age. Occasional bread-n-butter,pizza,burger or maggie is fine but cannot substitute a full fledged meal of Dal, roti, chawal and sabzi!

Now much has been written about the Mumbai ka Dabbawallas, known to deliver 200,000 dabbas (food tiffins) every day but a more recent phenomenon is the Mom's Kitchen which is managed by ex-IT professionals.



Mom's Kitchen

Mom's kitchen prides itself on being India's first fully professional tiffin service providing "end-to-end solutions" right from food preparation to food delivery (What a context!) Started by two IT professionals who got "frustrated" by the pathetic food quality of daily food in Pune, they claim to have the food prepared by the master cooks specially handpicked from Allahabad to retain the homely touch. Their USP is "fanatical devotion to unmatchable customer service."

The food is reasonably priced with the premium tiffin priced at Rs. 30 and the mini tiffin at Rs. 20. With the durable daals, sizzling sabzis and the rasila raitas it seems a runaway!



Interesting study

The "core team" consists of three former IT professionals- Vikram Pandiya, Ashwani Kumar Singh Rathore and Venkataramana Singanamala - all of whom kicked off their jobs. They make for an interesting study as Ashwin wants "all the Pizzas and Burger companies mushrooming around the country to ride back to their parent countries and establish Moms kitchen as a national brand."

The orders can be placed online at their website which also allows for tiffin customization. Their delivery areas cover a large part of Pune with plans to expand further with new centers. If this model succeeds one can foresee similar kitchens coming up other big cities like Bangalore, Hyderabad, Chennai and Delhi to name a few!